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Jorja Smith is 2019’s voice and face of music, so #TeamCLEO shines a spotlight on how she became “The One”.
It began with a dream, and involved a whole load of hard work. British artiste Jorja Smith started her life in music from a young age, and that conviction got her from YouTube covers to now, award nominations and being a superstar in her own right. While she mentions she didn’t have a real plan in place, her headstrong ethos meant she went with the flow and never looked at others for comparison: “I work hard and just get on with things.” At the time of writing, Jorja was nominated in the International Female Artist of the Year category at the NRJ Music Awards 2019, and notably, she was announced as Dior ’s Global Make-up Ambassador.

With a voice packed with emotion, and versatile in a range of styles, Jorja can take you on an emotional melodic ride like in “Goodbyes” and “The One”, then be edgier in tunes like “Be Honest” which features Burna Boy. There’s even more coming up as we found out, and here, Jorja goes into when she started out, how she was discovered, what beauty from within means, and how quitting music is out of the question.

Tell us your story as regards to your career and what advice would you give aspiring artistes today?

I have been writing since I was very young and properly since I was 11. I did not think that this is what I would be doing. I do not like being disappointed, so I do not plan things. I never planned what I would be doing in 10 years, five years, when I was younger. I go with the flow and I work hard and just get on with things. If I have to do this today, then I will do it, because that gets you places. If you are passionate and have a really good ethic, you will get to where you are supposed to go. I did not question things; I just did it. I do not watch what other people are doing either, what awards they are winning or their positions in the charts, etc. That is just not me and I think you will be unhappy if you do that. People, aspiring artistes, just keep grafting, working, writing in your room, etc. Be in the studio. Get good people around you, whose opinions you trust and do not compare yourself! Keep going and see what happens.

How did you start?

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November - December 2019

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