If you take care of people, in the end they will take care of you.
We live in a society that is driven by capitalism and consumers are becoming more astute each day. Marketing has taken a new direction and it is based on authenticity, relationship building and transparency. The power behind promotional campaigns rests in the ability to connect emotionally and psychologically. It is no secret that the lifeblood of any organization is rooted in strong relational bonds. Moreover, women account for 85 percent of purchasing decisions, ranging from automobiles to healthcare, and their choices to do business are often motivated by an instant emotional connection.
Here is an easy acronym to remember when thinking of becoming more transparent in business:
S.H.A.R.E. I.T.
1) SHARE THE START.
This story is from the Actually Achieve Your Goals, January 2018 edition of Transformation Magazine.
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This story is from the Actually Achieve Your Goals, January 2018 edition of Transformation Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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