Keya Vaswani, co-founder of Storyloom films tells Bindu Gopal Rao how she is ensuring that Indian crafts are in the limelight through her films.
The rich cultural and traditional heritage of handloom weaves in India is seeing a revival in many ways. Keya Vaswani and her best friend and business partner Nidhi Kamath however are doing things differently by making films on India’s crafts as a way to not only highlight, but also to preserve our culture.
Keya graduated as a craft product designer from the Indian Institute of Crafts and Design (IICD), Jaipur, where over the course of 4 years, she travelled to villages learning from craftsmen on ground. “For our graduation project we got the opportunity to work with renowned textile historian, Padmashree Rahul Jain. Our first film, 'Threads of Banaras’ was made after spending four months exploring the diverse culture of the city by meeting the craftsmen, businessmen and silk traders there,” explains Keya. The time they spent there also opened the doors to some mind blowing facts. “After agriculture, the second largest occupation in India is its crafts! The industry employees nearly 69 lakh Indians who are practicing these beautiful crafts in approximately 360 craft clusters,” she goes on to share.
This story is from the April - June 2019 edition of The Sindhian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April - June 2019 edition of The Sindhian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
HOSPITABLE At Heart
IN A CONVERSATION WITH THE SINDHIAN, AVINASHH BHATIA OF THE THA'L CO. OPENS UP ABOUT HIS INTRINSIC LOVE FOR THE HOSPITALITY BUSINESS
Desserts For All Seasons
IN AN ANIMATED CHAT WITH BAKER AND FOUNDER OF BLANCHETTE, BIANCA MANIK, TINA THAKRAR LEARNS HOW TO ELEVATE CLASSIC DESSERTS TO THE POINT OF INDULGENCE WITH THE SIMPLE MIX OF LOVE AND CARE
Conscious Cafe
OWNER OF EARTH CAFE, A POPULAR VEGAN EATERY IN MUMBAI, VIK KHATWANI SPEAKS TO TINA THAKRAR ABOUT ADOPTING VEGANISM TO ACHIEVE A SENSE OF HARMONY IN BUSINESS, FOOD AND LIFE
CULINARY Magician
HEAD CHEF OF JAPANESE RESTAURANT MIZU IN MUMBAI, LAKHAN JETHANI SPELLS OUT HIS CULINARY JOURNEY FOR THE SINDHIAN
INNOVATION FEAST
TINA THAKRAR SPEAKS TO FOOD AND HOSPITALITY ENTREPRENEUR SANNAT AHUJA ABOUT ESTABLISHING A SOLID BASE IN THE INDIAN FOOD SCENE WITH HIS EXCITINGLY PALATABLE BRANDS - SINDHFUL AND SADAKCHAAP
Good Food Good Mood
BINDU GOPAL RAO SPEAKS TO ASHESH L SAJNANI, FOUNDER & DIRECTOR, OPA HOSPITALITY TO FIND OUT WHAT MAKES HIS BRAND TICK PVT. LTD.
Fine Dine @HOME
HOME CHEF MAMTA RAJANI OF DAL PAKWAN HOUSE, FINDS JOY IN FEEDING HER CUSTOMERS. SHE SPEAKS TO THE SINDHIAN ABOUT BUILDING A BOOMING BUSINESS IN A HOME KITCHEN
GOURMET GO-GETTERS
FOUNDERS OF THE FBAI, SAMEER AND SALONI MALKANI GIVE TINA THAKRAR A LOWDOWN OF WHAT IT TAKES TO BE ONE OF THE BIGGEST MARKETERS AND COMMUNITY BUILDERS IN THE INDIAN FOOD AND BEVERAGE INDUSTRY
THE GOOD Desserts
FOUNDER OF PLANT-BASED PATISSERIE AN ODE TO GAIA, NAIMITA JAGASIA CHATS WITH TINA THAKRAR ABOUT CREATING DELECTABLE DESSERTS THAT ARE REDEFINING THE CONCEPT OF VEGANISM
A GENEROUS SERVING
THE SINDHIAN LEARNS ABOUT THE TRUE MEANING OF HOSPITALITY FROM KARAN KHILNANI, FOUNDER OF AWARD-WINNING BAR AND EVERYONE'S FAVOURITE WATERING HOLE, ELEPHANT & CO.