The Sindhian
Incredibly India Image Credit: The Sindhian
Incredibly India Image Credit: The Sindhian

Incredibly India

Amaira Chhabria Converses With Designer Sonali Pamnani Jhabakh About the Inception of Her Label and What Makes It Special

Amaira Chhabria

Your search for handmade silhouettes with an unfussy aesthetic ends here! The Meraki Project appreciates your need for conversation starting pieces by creating designs that are contemporary and comfortable, all at once. “In Greek, the term - Meraki means, the soul, creativity, or love put into something; the essence of yourself that is put into your work,” explains fashion designer Sonali Pamnani Jhabakh. Interestingly, what makes her label so relevant is that it’s a tribute to the weavers and tailors at the workshops - who put their heart and soul into the entire design process.

Worn by the likes of actors Neha Dhupia, Esha Gupta and so on, the label came to life in 2014 after Sonali completed her Bachelors in Fashion Designing from the National Institute of Fashion Technology, Hyderabad. Since then, this 26-year-old has showcased her line at Amazon Indian Fashion Week, Lakme Fashion Week and stocks separates at Creo (Mumbai) and Pernias Pop-Up Shop.

With a signature style of blending traditional techniques with quirky detailing (like slogans and refreshing thread work embroideries), Sonali’s pieces perfectly encapsulate an intangible playful vibe. And no matter your age, size or shape, these are apt for a modern woman who insists on being unapologetically herself. “I’m fascinated by fabrics and these are at the core of my creations. Every season I learn more about them to create surface textures that add value to m

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