One of the fast food products which have great market potential among the urban Indian consumers is the pizza. Especially in post-modern urban India with its huge number of nuclear families with busy working couples, where room for cooking time is not much, pizza can be a nutritious and filling option, which can be had without much hassle, in fact sometimes even through a telephone call or through a click of the mouse.
The impressive growth in disposable incomes during the last two decades in select but sizeable pockets of urban Indian society, along with huge numbers of nuclear families with working couples in the post-modern urban India have given an impetus to the demand for pizzas in India during the recent years. According to a market research report by Netscribes, titled Pizza Market in India 2015, which was published in April 2015, the demand for pizza in India is driven by a gradual increase in disposable income of Indian consumers, coupled with a burgeoning young population segment in India with growing preference towards pizzas.
The change in lifestyle and eating habits due to influences of globalisation in urban India during the last two decades has also contributed towards India’s love for pizzas — a love which doesn’t seem to be confined to the younger generations, and a love which doesn’t seem to wane too soon in the near future.
Pizza, whose origins are uncertain but which was consumed by the ancient Greeks and Persians, and which was made famous by Italy and popular around the world by the US-based QSR giants, came to India in a big way about two decades ago, in 1996. Since then this fast food which can act as a snack for a group and as a tasty meal for an individual, has caught the fancy of a sizeable section of urban Indians.
This story is from the February/March 2017 edition of Bakery Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February/March 2017 edition of Bakery Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Culinary Odyssey with Star-Studded Chef's Table Event
UNOX, one of the leading Italian brands, designers, and manufacturers of commercial ovens, providing a solution for every sector in the food industry, has reaffirmed its commitment to culinary excellence in India with a spectacular Chef's Table event at Cafe Panama in Mumbai, where Chef Dev Singh Negi, the renowned chef of Cafe Panama, hosted the event. The UNOX Chef's Table event featured a remarkable menu crafted and prepared by six celebrated chefs, each wielding the unparalleled power of UNOX combi ovens.
Third Wave Coffee Introduces New Culinary Creations
Third Wave Coffee, a coffee first QSR chain introduced an all-new menu, an extensive selection of culinary delights, include an extensive array of gastronomic delights that span multiple sub-categories, ranging from bagels and sandwiches to wraps, toasties, pancakes, hummus and pita, desserts, and more-a delightful augmentation to their existing range of culinary creations.
Tough Challenges to Sweetness
In life success comes often with a price, and the fragrance of rose is often accompanied by thorns. Similarly, in bakeries sweetness arrives at the taste buds after chartering successfully through a series of operational challenges and worries. Behind the glamour and creativity of bakery industry often lie grinding hard work and thoughtful planning.
Say Cheese to Parmesan
Produced in and around Parma, Reggio Made from raw cow's milk, ParmigianoPEmilia, Modena and Bologna (all in Reggiano is made by mixing the morning Lombardia), Italy, Parmigiano-Reggiano, commonly known as Parmesan in English, is a hard, cooked, granular cheese.
Tiered for Celebrations
Inspired by the spire of a church and triggered by a baker's urgent need to express love, tiered cakes have gained currency over the years as they add extravaganza to an occasion
Whipping up the Cream
Whipped cream is used as an integral ingredient in a number of bakery items.
For Success in Bakery Business
The Indian bakery business is going through an impressive growth phase habits of people, bakery products have gained popularity among the masses of India.
Cocky Cookies
Cookies which come in a multitude of shapes, sizes, colours and flavours have been proving popular with consumers of all ages. And their popularity has risen over the last couple of years when the people were forced to work from home during the pandemic.
Mama Mia! Its Pizza Italiana!
Pizza, an international snack which has become extremely popular in India, is projected to exhibit a growth rate (CAGR) of 10.7% during 2023-2028. IMARC contributes this to the increasing adoption of Western dietary habits, the growing number of manufacturers financing promotional activities and the expansion of pizza chains. India is believed to have an insatiable appetite for pizzas.
NRI Chaiwala Expands in North India
NRI Chaiwala announced the expansion of its footprints in North India with the opening of its new outlets in Jaipur, Uttar Pradesh, Punjab, and Jammu.
