A Drive Into The Future
Business Today|October 21, 2018

Disruptions such as electrification, autonomous driving andconnected technologies will pave the way for luxury cars that will be more futuristic and cutting-edge than ever.

Sumant Banerji
A Drive Into The Future

Imagine a car that offers you a comfortable flatbed to sleep, is silent as a church and unobtrusive as it doesn’t need a driver. Top it off with unmatched versatility that can transform the cabin into a living room, a theatre or business centre at the press of a button replete with a change of upholstery, lighting and furniture. A highly robotised machine that can munch miles by the hour at hyper speeds without much fuss, manoeuvre twisty roads or traffic jams on its own and offers you an invisible but friendly and efficient robot that doubles up as a chauffeur and assistant much like Jarvis of the Iron Man series. All that, without hurting the environment. That in a nutshell is the future of the luxury car.

The three-pronged disruption – electrification, driverless cars and connectivity that has engulfed the global automotive industry – is having its say on the luxury side of the business as well. Within a decade from now, cars meant for billionaires would be starkly different from today. Unlike the other segments, though, the evolution is likely to be more coherent and the cars that emerge from the shadows, more exciting. Lack of any restriction on a sticker price does have its merits.

MORE SPACE, LESS NOISE

Replacing the conventional internal combustion engine that has done its duty for over a century now, by a simplistic electric motor and battery pack would herald a new era of comfort and convenience. With the engine gone, the snout of the car can now be shorter, the wheels more spread out to the extreme corners of the vehicle enhancing the space inside. For the Bentleys and Rolls-Royces of the world that today house monstrous 8 to 12 cylinder engine blocks under the hood, this change would be dramatic. The cars in future would have much more space than before without any change in dimensions per se.

This story is from the October 21, 2018 edition of Business Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the October 21, 2018 edition of Business Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BUSINESS TODAYView All
PMS Vs MF The Big Fight
Business Today India

PMS Vs MF The Big Fight

How do mutual funds and portfolio management services match up? Know the score on structure, rules, entry fees, charges, and tax perks to pick the right path for your financial journey

time-read
5 mins  |
April 28, 2024
Four Levers Of Enterprise AI Strategy
Business Today India

Four Levers Of Enterprise AI Strategy

Wide-scale private sector AI deployment and new AI-based business opportunities and ecosystems can truly supercharge the Indian economy

time-read
4 mins  |
April 28, 2024
"Don't let a unique chance slip by"
Business Today India

"Don't let a unique chance slip by"

JEFF MAGGIONCALDA | CHIEF EXECUTIVE OFFICER | COURSERA

time-read
1 min  |
April 28, 2024
THE INCOMING DISRUPTION
Business Today India

THE INCOMING DISRUPTION

The disruption in the industrial sector is still unknown, but inevitable. Companies need to wake up

time-read
2 mins  |
April 28, 2024
THE WHEEL WHISPERER
Business Today India

THE WHEEL WHISPERER

For Manan Shah, Managing Director of MICL Group, luxury cars are not about showcasing one's wealth or status. It is about personal well-being

time-read
2 mins  |
April 28, 2024
TRIPPING WITH TECH
Business Today India

TRIPPING WITH TECH

A road trip is an adventure like no other. While you take in the experience, get some peace of mind with these nifty gadgets

time-read
2 mins  |
April 28, 2024
Transforming Spaces
Business Today India

Transforming Spaces

WHETHER YOU WANT TO REDECORATE YOUR BEDROOM OR HALLWAY, A GORGEOUS WALLPAPER ADDS FLAIR TO YOUR HOME AND ALLOWS YOU TO STAMP YOUR STYLE IN YOUR NEW ABODE

time-read
3 mins  |
April 28, 2024
ALPHATALE
Business Today India

ALPHATALE

MONEY MANAGERS TO THE AFFLUENT DELIVERED ROBUST RETURNS TO INVESTORS IN THE PAST YEAR, THANKS TO THE BUOYANCY IN THE MARKETS. BUSINESS TODAY DECODES THEIR STRATEGY

time-read
8 mins  |
April 28, 2024
"THE ALTERNATIVES SPACE CAN GROW 3X IN FIVE YEARS"
Business Today India

"THE ALTERNATIVES SPACE CAN GROW 3X IN FIVE YEARS"

Vikaas M. Sachdeva, MD of Sundaram Alternates, talks about where India's alternative investment industry is headed

time-read
3 mins  |
April 28, 2024
"ALWAYS BE DATA-DRIVEN WHILE INVESTING"
Business Today India

"ALWAYS BE DATA-DRIVEN WHILE INVESTING"

First Global's Founder and CMD Devina Mehra on her company's PMS outperformance, technology and industry

time-read
3 mins  |
April 28, 2024