This is not a report pertaining to the automobile world, yet it deserves a mention in the columns of Motown India.
Impossible Foods launched its first major product upgrade CES 2019 - and Impossible Burger 2.0 took home the show’s highest honors. Impossible Foods’ next-generation, plant-based meat - which rivals ground beef for taste, nutrition and versatility won awards including the “Most Unexpected Product,” “Most Impactful Product” and “Best of the Best.”
Editors from the technology blog network Engadget selected the winners, based on world-changing significance, product quality and market demand. In addition, Impossible Burger 2.0 received the “Best Food Tech Award” from Tom’s Guide and the “Top Tech of CES Award” from Digital Trends, which called it a “triumph of food engineering.” The Impossible Burger 2.0 was singled out as the “Best Tech of CES” by Mashable; “The Coolest Stuff From CES” by Digg; and “The Most Exciting New Product at CES” by BRG. The New York Post said Impossible Burger “stole the show,” while Gizmodo called it “stupid delicious.”
THE FUTURE OF FOOD RIGHT NOW
The accolades are unprecedented for a startup in a new category. Impossible Burger 2.0 was the first food ever showcased at CES, which features breakthrough technologies from connected homes to self-driving electric vehicles.
This story is from the February 2019 edition of Motown India.
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This story is from the February 2019 edition of Motown India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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