LAUREN GOUWS Copywriter and founder of LKM Creative
Despite her best efforts, Lauren Gouws (neé Meikle) was a terrible employee. The commute from Pretoria to Joburg every day was depressing, she didn’t like the fact that whether her workload was high or low she earned the same salary, and she was realising that the inflexibility of an eight to five job didn’t suit her.
So, she did what many budding entrepreneurs have done. One evening, she got home and Googled ‘How to make money online’ — and discovered the world of the gig economy. “I couldn’t quit my job because I had bills to pay and needed an income, but I also knew I wanted to be my own boss,” says Lauren. “You need to be careful, there are a lot of traps, scams and get-rich-quick schemes online. I just wanted to have control over my earning potential. I came across an article that listed ten gig economy websites. Basically, if you have a skill that you can offer digitally, you can sign up to these websites and offer that service — it’s MacDonald’s for services, you place your order and get it within a day or two.”
Lauren is a copywriter, but gig economy sites cater for web developers, consultants, coders,