Gone are the days of simply advertising your products and watching the cash roll in. Today’s consumers have more access to a wider variety of products, solutions and information than ever before — and they’re choosing who to do business with, often based on whether the brand’s values align with their own. If you want to succeed, it’s time to start engaging where it matters.
Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions.
When we look at it, it makes sense given the country’s demographics. With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a future worth striving for.
This story is from the July 2018 edition of Entrepreneur Magazine South Africa.
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This story is from the July 2018 edition of Entrepreneur Magazine South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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