What Elon Musk Can Teach You About Getting Funding For Your Start-Up
Entrepreneur Magazine South Africa|June 2018

Elon Musk has made some very smart startup moves — but he’s also made mistakes. We can learn from both his successes and his failures.

Ivan Kreimer
What Elon Musk Can Teach You About Getting Funding For Your Start-Up

If there’s one person who embodies the idea of ‘entrepreneur,’ it’s Elon Musk.

He has been responsible for the development of a large number of high-profile technology companies, which include Zip2, X.com (later merged with Confinity to form PayPal), SpaceX, SolarCity, Tesla and many others.

What’s remarkable about Musk is the way he funded his start-ups, especially SpaceX and Tesla. While he has relied on external funding, he nonetheless had to face many setbacks that almost brought his companies to an early end.

As an entrepreneur, Musk can teach you a great deal about how to get funding for your start-up. Here are the three most important learnings you can get from his experience.

CONVINCE INVESTORS WITH YOUR COMMITMENT

 The mid-nineties remind us of an era of unprecedented economic growth and a feeling of prosperity toward the country’s future, something that stands in sharp contrast with our present.

The context in which Musk raised venture capital to fund his first start-up represents another drastic difference compared to the present. In 1995, there was slightly over $8 billion available in the global VC market, a small piece of the current $155 billion that was raised last year.

In that same year, Musk launched his first startup, Global Link Information Network (which eventually got rebranded as Zip2), a company that provided directions across the San Francisco Bay Area. According to Ashlee Vance, author of Musk’s biography Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, his beginnings were humble. Musk, his brother Kimbal, and a small sales team initially pitched the new company door to door.

This story is from the June 2018 edition of Entrepreneur Magazine South Africa.

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This story is from the June 2018 edition of Entrepreneur Magazine South Africa.

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