Navigate Your Way To Success With Google Maps

Google Maps helps to reduce logistics costs by cutting down on inefficient driving through longer routes.

- Paromik Chakraborty

On a busy office day, while rushing to work, most of us use Google Maps to know the estimated time of arrival (ETA) and the fastest route available. But a Google Map offers much more than just helping you with your travel time. In fact, reports suggest that Google Maps have improved business efficiency by 37 per cent while the productivity of customers has gone up by 40 per cent. Check out the various ways Google Maps has been helping businesses across the globe.

For routing and logistics solutions

Logistics and delivery enterprises need to keep a constant tab on their fleets of vehicles to ensure that correct products are delivered to customers within expected time. In addition to timely delivery, they need to reduce logistics costs by cutting down on inefficient driving through longer routes.

Australia-based Fleet minder is one such tracking solution company, which integrated Geo coding and Street View applications programming interfaces (APIs) to its system for strict fleet monitoring with location, fleet and vehicle attributes. The system provides insight into the most optimised route and accurate location of the destination. It also provides driving style attributes, giving analytics for driver safety. The application has helped to reduce inefficient driving by 50 per cent and cut down fuel costs and employee overtime by 25 per cent while ensuring timely delivery with an overall 20 per cent reduction in incorrect deliveries.