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Dough Yeah

For decades, Geronimo’s Bakery has turned out some of the tastiest eats on Oklahoma City’s east side.

Greg Elwell

THE SMELL OF glaze hits customers the second they enter Geronimo’s Bakery just a moment before they see owner Jeff Richards’ smiling face. A pair of wall-mounted air conditioners and upright fans keep the sweet scent of fried dough circulating in the tiny building’s entryway, while Richards and his customers keep the conversation moving just as briskly.

“Sometimes, it gets to be like a barbershop,” he says.

Seating is limited—there are a pair of stools by a small counter and chairs lining the walls for customers waiting for an order—but the mood is jovial. That comes from Richards, who is working the only job he’s ever had.

In 1972, Raymond and Amanda Richards, Jeff ’s parents, opened Geronimo’s in Oklahoma City, and it’s been the family business ever since. Jeff ’s three brothers—including Geronimo, for whom the doughnut shop was named—and two sisters all took turns working in the restaurant. The rest of the siblings became nurses and firefighters and joined the military, but Jeff is happy he’s stayed to look after the place since 1990. After all, it was behind that counter where he met his wife, Willette.

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January/February 2018

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