What's Driving The Sales Of Power Backup Systems In India?

India has always been a large consumer of power backup products because of frequent power outages. The fast pace of urbanisation and digitisation has significantly increased the adoption of UPS and inverter systems across industries.

- Shruti Mishra

Although the condition of power has improved a lot in recent times in India, it is still not sufficient to meet the rapid industrial expansion and the growing intolerance towards unplanned power cuts. There is a belief that with the improvement in the power situation, the market for UPS systems and inverters will eventually get phased out, but industry experts think this will not happen anytime soon.

Today, with increasing disposable incomes, power backup solutions like UPS systems and inverters are no longer confined only to Tier I cities. Their reach has extended to semi-urban and rural areas as well. What’s more, the inclusion of more and more electronic products in our everyday lives, coupled with government initiatives like Smart Cities and Digital India, has acted as a catalyst in increasing the sales of power backup systems.

Market scenario

According to the report titled ‘India Uninterrupted Power Supply (UPS) Market Outlook, 2023’ by Research and Markets, the market for UPS systems in India is expected to grow at a CAGR of more than 8 per cent during the period 2018-2023. This market is largely dominated by organised players, because their customers are large companies or industries that need good quality and reliable products; however, that’s not the case with the inverter market.