Indoor LED Displays Can Enhance The Appearance And Appeal Of Big Buildings

The interiors of shopping malls, hotels, stadiums and large offices are getting smarter with LED screens that inform and advertise. The digital signage is competing with conventional print display formats, and could soon overtake the print market.

- Baishakhi Dutta

With marketing campaigns becoming increasingly sophisticated, many companies have been opting for large format printing to make an impact and get their message across. However, with the rapid development of digital media, digital signage or big size LED displays have become the new tool for advertising and marketing. Because digital sign ages have both high definition screens and acousto-optic effects, they can attract the attention of consumers quickly.

LED indoor displays today find significant application in big buildings like shopping malls, departmental and retail stores, gymnasiums, theatres and so on. They save time and increase operational flexibility, as advertising agencies can offer their clients and consumers real-time information updates and effective programming.

Application areas

Indoor signs are typically used for identification, direction and/or promotion. Indoor LED screens are today being widely used at airports, train stations, offices and hotels for advertising with characteristics of high brightness, large viewing angle, safety, long life span, light weight, fast installation and easy maintenance. Indoor LED displays come in two broad categories—mounted screen and pillared screen.

Advantages of indoor LED displays

• The brightness is greater than 2000mcd/square metre.