Why Gen Z Is Ignoring Your Job Ad
Skyways|January 2018

If you want to attract youngsters to your workforce, you need to speak their language.

Heidi Duvenage
Why Gen Z Is Ignoring Your Job Ad

Eight seconds. That’s all recruiters have if they want to capture the attention of Generation Z, who are about to enter and shake up the workplace.

Born between 1995 and 2014, Gen  Z is starting to enter the workforce, with short attention spans and even less desire for face-to-face communication. They want to use technology platforms of their choice, to maximise productivity, solve problems and complete daily tasks. They’re self-sufficient, master networkers and researchers, and just want to get on with it.

These are valuable traits to have, especially at a time when the speed of business has never been faster. Who better to help the acceleration than Gen Z? But how can recruiters get their attention when they are never in one place for long?

This story is from the January 2018 edition of Skyways.

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This story is from the January 2018 edition of Skyways.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.