LEADING MOTORING and lifestyle media converged on the idyllic northern shores of Lake Lucerne in Switzerland over a two-week period for the launch Rolls-Royce’s first new Phantom series in 15 years, reports Gina Johnson.
Months in the planning, executives from both Rolls-Royce’s Goodwood home base and parent company BMW Group in Munich hosted a two-day event to showcase the new monarch of the automotive world, the Phantom VIII, which has been in almost continuous production for more than 90 years.
This story is from the November 2017 edition of Business Traveller Middle East.
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This story is from the November 2017 edition of Business Traveller Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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