Franchising As A Model For Business Expansion In Foodservice
foodService India|January-February 2019

The Food & Beverage industry dominates India’s franchise sector. In India, the foodservice industry has evolved from homegrown, standalone, family-run business ventures to international partnerships with various business models. Specific to Quick Service Restaurants, the Fast Food Franchise model remains one of the most attractive operating models for international brands foraying into India.

Franchising As A Model For Business Expansion In Foodservice

Franchise is a business opportunity that can lead to the foundation of a successful business empire. It is a marketing concept adopted by companies for business expansion. When implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, set out in the franchise agreement. A Franchise is generally a person or a company that is given the license to run a business under the Franchisor’s brand name, trademarked by the Franchisor. The former purchases the Franchise from the latter. The Franchise in all circumstances must follow the rules and regulations that are established by the Franchisor, and usually, the Franchise has to pay an ongoing Franchise royalty fee to the franchisor.

Franchising in India is at a growing stage. As per a report published by Franchise Asia, the growth of the franchise industry in India shows no signs of slowing down. The sector proved to be highly profitable in 2017 and 2018 and is on track to emerge even stronger this year. India is now seen as one of the world’s largest and fastest emerging markets, and its vast population size and cultural diversity have made it a prime environment in which franchising can thrive. The franchise industry is growing at a rate of 30-35 percent per annum and the sales turnover of the sector was recently valued at over US$ 7 billion.

This story is from the January-February 2019 edition of foodService India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the January-February 2019 edition of foodService India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FOODSERVICE INDIAView All
foodService India

How Smart Technology Can Lead The Way For Safe Eating Environments

As many forms of consumption drivers come together to fuel the growth of Indian food and beverage service retail industry, there is an increased focus on food safety, especially in terms of food preparation, packaging and distribution.

time-read
4 mins  |
March - April 2020
Thinking out of the box
foodService India

Thinking out of the box

Benjamín Calleja is the founder and CEO of Livit, one of the world’s top restaurant design firms. He shares his views with us on the role of design and technology in creating restaurants that are profitable and efficient as well as great on guest experience.

time-read
8 mins  |
March - April 2020
Zomato acquires UberEats India for approx Rs. 2,500 crore
foodService India

Zomato acquires UberEats India for approx Rs. 2,500 crore

Zomato has acquired Uber’s Food Delivery Business in India in an all-stock deal. Uber will have 9.99 percent stake in the Deepinder Goyalled food delivery platform.

time-read
2 mins  |
March - April 2020
Millennials are looking for food that goes back to the roots
foodService India

Millennials are looking for food that goes back to the roots

The millennials are very much aware of the benefits of healthy food; so the farm-to-table approach is growing and there is a boom in the demand for organic food cooked with sustainable methods. Chef Raji Gupta, in a conversation with FoodService India, throws light on the future of the food industry, changing trends and choices of people and the importance of catering to the evolving demands of customers.

time-read
3 mins  |
March - April 2020
Survey reveals that breakfast is not a favourite cooking moment for Indian moms
foodService India

Survey reveals that breakfast is not a favourite cooking moment for Indian moms

If making breakfast is an art, more often than not, the mother in the family happens to be the artist. It is regularly pegged as the most important meal of the day. But in the madness of rushed mornings, is it even possible for the artist to give it its due? To gain deeper insights into it, V-Guard, country’s leading electrical appliance brand partnered with Momspresso. com, India’s largest user-generated content platform that allows women to express themselves through different formats including text, audio and video across ten languages, to conduct a nationwide survey with 500 Indian moms.

time-read
1 min  |
March - April 2020
Burger Singh to open 66 franchise outlets in the next 2 years
foodService India

Burger Singh to open 66 franchise outlets in the next 2 years

Burger Singh, the burger chain popular for its big burgers with an Indian twist, has become a name that’s on the favourite burgers list of every foodie. With an appetite as big as that of its customers, the famed burger chain is now heading for aggressive expansion across the country.

time-read
2 mins  |
March - April 2020
Éminences grises of foodservice industry ring down the curtain on India Food Forum 2020
foodService India

Éminences grises of foodservice industry ring down the curtain on India Food Forum 2020

India Food Forum returned for its 13th edition at the Renaissance Convention Centre at hotel Renaissance Mumbai on 5-6 February where the crème de la crème of India foodservice industry came together on Day 2 of the event to offer insightful takeaways on the innovations in food retailing, HoReCa and food technology, and also ensuring that all those attending the day’s deliberations were empowered with the products and insights that would help to maximise the opportunities offered by India’s vast consumer universe.

time-read
10+ mins  |
March - April 2020
“People look for quirky things and innovative concepts in summers”
foodService India

“People look for quirky things and innovative concepts in summers”

Amit Johari, Co-Founder, House Of Commons, which is located at Connaught Place, Central Delhi, talks to FoodService India about how summer trends differ from the other seasons in terms of the choice of beverages & appetisers, and on the profitability prospects for restaurants during the season.

time-read
5 mins  |
March - April 2020
A bar that does not burn a hole in your pocket
foodService India

A bar that does not burn a hole in your pocket

Yudhveer Singh, Founder of Delhi-NCR based The Beer House Café, in a conversation with the FoodServcie India, highlights the unique features of his establishment and the market strategy it has adopted to stay relevant in a competitive market.

time-read
3 mins  |
March - April 2020
A childhood passion becomes a profession
foodService India

A childhood passion becomes a profession

A childhood passion turned into a full-blown career for Chef Shaurya Veer Kapoor, Head Chef, Gola Sizzlers (A Naresh Gola Group). In a conversation with FoodService India, he discusses the changing tastes of Indian consumers and how he has created the themes for the diners at Delhi-based Gola Sizzlers and Cafe Hawkers.

time-read
5 mins  |
March - April 2020