CG Corp Global, Nepal’s first and only billion dollar corporation with a historical legacy of 150 years and also the parent company behind the widely popular Wai Wai noodles, has recently forayed into foodservice operations with Wai Wai City, the first-of-its-kind chain of quick service restaurants in the noodle category. FoodService India speaks to Varun Chaudhary, Executive Director, CG Corp Global, about the noodle bar concept of Wai Wai City and his plans for taking forward this format across the country and overseas.
What is the business rationale and value proposition of your new noodle outlets venture?
Wai Wai City (WWC) is an extension and evolution of our three-decade-old noodle brand Wai Wai Noodles (WWN). While we’ve built a cult following around our widely popular noodle brand over the last three decades, WWC aims to reach out to a larger audience while giving its customers a unique and refreshing experience.
By and large, people generally prefer buying a noodle pack and cooking it at home. Why should they visit your outlet for simply eating noodle? Why do you think that a QSR model around noodle will succeed?
Wai Wai City offers a menu of never-before flavours in a QSR format at pocket-friendly prices that appeal to all ages and tastes. Our outlets transcend the convenience factor of a Quick Service Restaurant. They bring along visual appeal with an inviting ambience to create a space that showcases the transparency of an open kitchen and allows people to catch up over a comfortable meal.
What is the core USP around which you hope to build on your noodle retail business?
This story is from the November-December 2017 edition of foodService India.
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This story is from the November-December 2017 edition of foodService India.
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