In the absence of a time machine or sporting almanac, MH has canvassed the opinions of industry insiders to forecast the future of your health and fitness. From green-fingered training to online coaching, high-tech drugs to artificial intelligence, these are our wellness projections for 2018 to keep you ahead of the curve. Just remember: you read it here first.
01 Your holiday won’t be a rest week
The new health tourism is not to be confused with travelling for superficial surgical work, to places where the exchange rate is favourable and the regulation light. Instead, there’s a burgeoning trend for combining city breaks and winter sun with your fitness goals. Book one of these three dedicated destinations to satisfy your wanderlust without sacrificing your wellness.
XPT Experiences in Hawaii
Ice-bathe, lift weights underwater and generally live like fitness influencer royalty, with legendary surfer Laird Hamilton, his ex-volleyballer wife Gabby Reece and cutting-edge coach Brian Mackenzie. xptlife.com
Equinox Hotels in New York
For Manhattanites who don’t already live in the gym, the health club group’s first hotel will open in 2018, with Los Angeles and outposts further afield – including the UK – to follow. equinox.com/hotel
Rapha Holidays in, well, everywhere
As usual, cult cycling lifestyle brand Rapha is at the front of the peloton, now organising excursions to France, Italy and Spain, plus less pedalled tracks in the US, Japan and Colombia – including many a bespoke option. rapha.cc
02 The next Joe Wicks will be Mr Average
In the future, everyone will be famous for 15 minutes. Including you, potentially. As the big-name, social-media ‘shillionaires’ demand bigger bucks to feature brands, canny marketers are turning to micro-influencers with smaller audiences not artificially swollen by paid-for followers. Who are, in turn, more likely to perceive said influencers as credible and actually engage with them. Apps like Takumi (takumi.com) and Like To Know It (liketoknow.it) make it easy to tap into the revenue stream and earn pocket money from your smartphone, if not a living.
This story is from the January - February 2018 edition of Men's Health UK.
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This story is from the January - February 2018 edition of Men's Health UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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