How Mia Tramz's Gig As M.E. Of Life VR Became A Reality
ADWEEK|May 01, 2017

How Time Inc.’s virtual reality guru went from avant-garde sculpture to head of a groundbreaking new team.

Emma Bazilian
How Mia Tramz's Gig As M.E. Of Life VR Became A Reality

Long before she became the resident VR expert at one of the country’s top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, “I made a sculpture with mirrored fragments on it that you’d lay under with somebody else, and you’d hold hands and listen to a song and look at these twinkly mirror lights above—it was so weird!” she recalled. “But it was sort of like VR. It was about putting yourself into something.”

This story is from the May 01, 2017 edition of ADWEEK.

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This story is from the May 01, 2017 edition of ADWEEK.

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