Small Loaves And Forever Rolls
Fortune|July 2019

The consumer packaged-goods industry is catching up with a big societal shift toward single living.

Lydia Belanger
Small Loaves And Forever Rolls

GOING SOLO

LIVING ALONE is increasingly common. In 2018, 28% of U.S. households were home to just one person, according to the Census Bureau. That’s more than double the proportion of single-person residences in 1960, when the nuclear family peaked.

This story is from the July 2019 edition of Fortune.

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