Digital assistants may be a convenience for drivers, but they also raise serious privacy questions over the information they collect.
TECH INCHING DOWN THE FREEWAY, a driver realizes she’s forgotten TECH her weekend plans and asks her digital copilot to check her calendar. Within seconds, a voice emanates from the car’s speakers telling the driver that she has RSVP’d to a friend’s birthday party and then suggesting a gift—a Detroit Lions jersey.
The entire process ends less than two minutes after the driver asks the digital assistant to order the jersey. Meanwhile, the dialogue inside the car is sent to a distant data center, ready to be mined for ads pitching an NFL game, even though the driver dislikes football.
Once clunky and buggy, voice-recognition technology is improving and quickly spreading to the dashboard, allowing drivers to issue a wider range of commands using natural speech. Designed to keep drivers’ eyes on the road, “personal assistants” powered by artificial intelligence can perform a variety of functions, from managing calendars to placing Amazon Prime orders.
When synced with smart-home gadgets, the software can also turn up the thermostat, turn off the lights, and lock the doors from miles away. But if the benefits of bringing Amazon Alexa, Apple’s Siri, or Google Assistant into the car seem endless, so do concerns about privacy and how the information collected will be used.
“Consumers have good reasons to be concerned about the use of voice-recognition systems in cars,” says Christine Bannan, an attorney for the Electronic Privacy Information Center, a consumer advocacy group in Washington, D.C. “There is a false narrative that because consumers embrace new technology, that means they are indifferent about privacy.”
This story is from the February 2019 edition of Fortune.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2019 edition of Fortune.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
AI Isn't Coming for Your Job At Least Not Yet
So far, the technology has replaced only a small number of workers. But the future risks many more.
THE TRUTH EVEN HE CAN'T DUCK
Aflac's DAN AMOS has spent his 34 years as CEO selling insurance against illness and death. Now he has to confront his aging customers' mortality and his own.
THE NEW HOLLYWOOD POWER PARADIGM
Inside the sisterhood of stars changing the narrative.
SAUDI ARABIA'S POWER PIPELINE
The oil earnings flowing from the most profitable company in history are helping the Saudi kingdom shake up the global economyand the old geopolitical order.
THE [FOREVER] FOUNDER
Michael Dell turned his dorm-room PC company into the go-to hardware provider for 99% of the Fortune 500. Now the longest-standing founder-CEO in tech has a chance to cash in on the AI bbom—and make himself and his company bigger than ever.
HOW BOEING BROKE DOWN
Boeing's strategy sent the stock soaring more than 1,000% over 20 years. But it contained dangerous flaws that are only now coming into view amid a drumbeat of terrible news.
The Art of Banking
To appeal to the ultrawealthy, banks like UBS keep fine art-and art expertsclose at hand.
Is the Bitcoin Bull Market Safe to Buy?
ETFs have made Bitcoin investing easier than ever. But they may be adding air to a bubble.
Goodbye, Tough Guy
More executives are going on all-male retreats to open up, feel less lonely, and build empathy.
Memo to Silicon Valley: Bring It On
New York City's Runway was the pioneering leader in Al-generated video for years. Now ChatGPT maker OpenAl is coming for it.