Data Revolution On Tap For Golf

How Deloitte and the USGA are working on a new operating model to broaden the game’s appeal

THERE IS ALMOST NO ASPECT of modern life that is devoid of analytics. We see real-time data on everything from workplace efficiency, to social media posts, and even athletic accomplishments.

Golf is no different. It’s a game that inspires camaraderie and sportsmanship, and one of its most valued assets is that players of varying abilities can compete on a level playing field. This core principle helps make golf a data-rich activity. Specifically, the USGA Handicap and Course Rating Systems compute player scoring and course data to establish a Handicap Index, which is used by golfers to play against anyone, on any course, around the world. This data represents millions of rounds and millions of players annually, but today resides in disparate places. The USGA is focused on changing that by using new technology, to help ensure that this time honored game serves golfers better for years to come.