Switch to previous version of Magzter

Try GOLD

A Taylor-Made Summer

A new sound. A philanthropic call to action. A scathing blog post. The preamble to Swift’s LOVER expertly blurred the personal and the promotional.

Maura Johnston

WHEN YOU’RE A MEGASELLING artist like Taylor Swift, every move you make is up for scrutiny. As one of the first pop stars to have fully grown up in the era of social media’s endless feedback loop with the celebrity-industrial complex, Swift has always been aware of that fact.

For the bulk of her career, her albums—in sound and in packaging—have squared the circle between big gestures and personal statements. Take her Instagram posts right after she finished her new album, Lover: Their tonal shift from casual behind-the-scenes photos of Cats and her cats to pastel-hued shots of palm trees and fence posts signified that something was coming. What that “something” was wound up being fodder both for Swift’s fans, who put on their detective hats to deduce clues from each photo’s array of subjects, and for media outlets in search of news items on one of music’s biggest names.

Continue Reading with Magzter GOLD

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

September 2019

RELATED STORIES
Tamara Braun Speaks Out About Her GH Exit.
Soap Opera Digest
7 mins read
Lover Taylor Swift
AppleMagazine
1 min read
Life Cycle Of 'Circular Buildings'
Business Today Malaysia
4 mins read
Traditional Values
Hi-Fi Choice
10 mins read
Hyundai Makes A Bold Move With Nios
Man's World
2 mins read
Art Of Reinvention
Harper's Bazaar Malaysia
1 min read
The 50 Most Powerful Women
Fortune India
10+ mins read
Thomas And Swift Build Worlds Form In Germany
CYCLING WEEKLY
2 mins read
Shaw And Steels Reign In Ryedale
CYCLING WEEKLY
2 mins read
New Kid On The Block
Military Modelcraft International
2 mins read