CRAZY RICH ASIANS&nbsp;IS&nbsp;OFF TO A CRAZY dazzling start. Far exceeding initial projections of $18 million, Warner Bros.&rsquo; romantic comedy earned $35.3 million over its opening five days, topping the box office and making back its $30 million budget in less than a week. &ldquo;I refreshed my page three times,&rdquo; producer John&nbsp;Penotti, whose production company Ivanhoe Pictures helped finance the film, recalls of the first time he saw the headline. &ldquo;I had to make sure I was looking at the right thing.&rdquo;He was. Buoyed by stellar reviews, Crazy Rich Asians won over audiences early: Warner Bros. held screenings for Asian organizations months before release, while Asian community leaders campaigned on social media using the hashtag #GoldOpen&nbsp;to rally moviegoers. Word of mouth&mdash;and support from A-listers like Ava&nbsp;DuVernay, Chris Pratt, and Reese Witherspoon&mdash; encouraged further turnout, to the tune of $26.5 million the first weekend.Numbers aside, the film&rsquo;s success marks a much-needed win for representation. As the first major Hollywood production in 25 years with an all-Asian cast and Asian-Americans in lead roles, Crazy Rich Asians had to shoulder proving that a film about contemporary Asian characters played by Asian actors, sans whitewashing, could dominate the box office. It did&mdash;and it&rsquo;s been long overdue. &ldquo;Audiences have been ready for this for a long time,&rdquo; says producer Brad Simpson, who with his Color Force partner Nina Jacobson acquired the rights to Kevin Kwan&rsquo;s bestselling book in 2013. &ldquo;Nina and I, as white producers, never fully understood the power of representation [until now]. We&rsquo;ve been blown away.&rdquo;&ldquo;The desire to be seen and heard has been really humbling to see,&rdquo; Jacobson says. &ldquo;It&rsquo;s been the decision-makers who have been a little slow to hear that audiences want more diversity and more choices.&rdquo;Thanks to Crazy Rich Asians, that may be beginning to change. &ldquo;We&rsquo;ve been pitched terrific Asian-focused films [at Ivanhoe], and it&rsquo;s incredibly heartening,&rdquo;&nbsp;Penotti&nbsp;says. &ldquo;We&rsquo;re making sure there&rsquo;s not another 25-year delay.&rdquo;That definitely won&rsquo;t happen if a sequel is&nbsp;greenlit&nbsp;(two novels&nbsp;remain in Kwan&rsquo;s trilogy). &ldquo;I have no news to break, but this weekend has given us terrific momentum to see more Crazy Rich Asians in the world,&rdquo;&nbsp;Penotti&nbsp;says. &ldquo;It&rsquo;s our complete intention to do it.&rdquo; Given those box office earnings, they&rsquo;d be crazy not to.

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English

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Malayalam(മലയാളം)

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.