WHY SHE&rsquo;S A BADASS&nbsp;Jones started her career as an activist&mdash;in the mid-&rsquo;90s&nbsp;she spearheaded awareness campaigns throughout Europe related to AIDS and HIV. In 1998, at the height of Nike&rsquo;s sweatshop controversy, she was hired by the brand as the first ever vice president of corporate responsibility. A big part of her job included traveling to factories around the world to&nbsp;ensure&nbsp;better working conditions and establish Nike&rsquo;s first philanthropic programs. &ldquo;My heart beats the hardest if I think I can do something to make a difference in someone&rsquo;s life who is about as far away from the powers of&nbsp;the&nbsp;construct&nbsp;as they can be,&rdquo; she says. Nearly two decades later she is the brand&rsquo;s chief sustainability officer and vice president of the innovation accelerator, where dynamic design and its environmental effects are considered in equal measure.LEARNING TO FLY&nbsp;Last September Nike&nbsp;d&eacute;buted&nbsp;Flyleather, a material created by Jones and her team that takes otherwise discarded scraps of leather and fuses them with polyester fibers, resulting in lighter and more durable products.&nbsp;Flyleather&nbsp;also significantly reduces the carbon and water footprints of traditional leather by 80 percent and 90 percent, respectively. &ldquo;This is my unicorn&mdash;it hits on everything in such an amazing way,&rdquo; says Jones, who has plans to roll out the material later this year for all performance gear, starting with the iconic Cortez and Air Force 1 sneakers.BADASS SQUARED&nbsp;In addition to her work at Nike, Jones also founded a nonprofit group called&mdash;wait for it&mdash;the League of Badass Women, which, though still in its early stages, has roughly 10,000 members internationally. The group&rsquo;s main mission is to break down &ldquo;workplace models that were essentially designed by men for men&rdquo; by creating a support system through dialogue and ongoing mentorship. &ldquo;Badassery&nbsp;is a daily practice, not a result or title,&rdquo; says Jones.STEPPING UP&nbsp;&ldquo;The other day I was with [Olympic soccer gold medalist] Abby&nbsp;Wambach, and she was talking about how you go on this journey and use your power for good, but you have to be your best self before you can actually realize the ability to do that,&rdquo; she says, citing the importance of mentorship.&ldquo;I think we&rsquo;ve all seen when women are judged only on their performance, not their potential. So when someone leans in and believes in you and says, &lsquo;I know you can do this,&rsquo; that&rsquo;s a massive gift.&rdquo;

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.