The idea of launching a footwear brand came to Abhishek Chopra and Sagar Sarin when they realised that the major trends for trainers and less formal work clothing that men were looking for a more versatile, comfortable and modern style shoe designs.
The co-founders of Churchill & Company had a lot of friends and colleagues who often struggled to find dress shoes that went well during formal and informal occasions. They were looking for something that trod the middle ground, between traditional brogues and oxfords and trainers and walked a different beat in Churchill. According to Abhishek, “Like most new businesses it’s been difficult to establish Churchill in the premium footwear segment. With limited resources, in a short span of 3 years the team at Churchill shoes has been able to grow the brand by 4 times year on year.”
Since organized footwear volume is growing at 20% CAGR, Abhishek says, that this is just the beginning of the journey for the category. “We at Churchill & Company aim to aggressively take full advantage of this situation and would like to gain a substantial share of market in the next few years,” maintains Abhishek.
Churchill shoes, Abhishek claims, come from the finest design studio in Northampton, England and are crafted with a fine balance and precision of man and machine with the finest imported European full grain leather. “Churchill has a trademarked technology ‘Softherapy’ which delivers a softer foot strike to the ground devoid of any stiffness. To gentlemen, we provide a more versatile, classic and comfortable walking beat with deconstructed styles and softer finishes. Churchill is classic style designed softly,” explains Abhishek.
This story is from the October 2019 edition of Shoes and Accessories.
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This story is from the October 2019 edition of Shoes and Accessories.
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