Sandeep Goenka, the Chief Operating Officer of Bagzone Lifestyles Pvt Ltd manages the retail brand LAVIE that deals in a range of fashion accessories. With an interest in the chemical industry he pursued engineering from Mumbai University. After having achieved numerous targets as the promoter of chemical factories, Sandeep felt a desire to pursue a deep-rooted passion towards the retail. In 1997 he joined the premium luggage brand Samsonite, known for its innovative designs in the travel and luggage space. Since that day life has been all about retail growth, demystifying retail trajectories, launching new categories and driving the brand to cater to today’s consumers needs. Sandeep is also known to be a power house of knowledge, a forward thinker and a creative mind. It was with his foresightedness Bagzone Lifestyles Pvt Ltd launched Lavie in 2010. Since the launch, Lavie as a brand has become widely popular and is present across major cities of India. Using his expertise in consumer insights and India’s retail scenario, Sandeep is bridging the gap between lifestyle brands and consumer demand. Lavie today is a product that is chic, fashionable, elegant and also has accessible price points.
How is Lavie positioned in the Indian handbag industry?
Lavie is a market leader in the Indian handbag industry. Lavie is positioned as an accessible fashion brand that caters to a wide set of customers ranging between the age of eighteen to forty five. We are a versatile brand with enormous offerings to spoil our customers with choices.
In terms of category diversification, our aim is to be that one stop shop for accessories. We have introduced belts and are planning to introduce sunglasses to the existing categories.
Give us an overview of how the brand’s retail footprint has consolidated over the years.
This story is from the November 2018 edition of Shoes and Accessories.
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This story is from the November 2018 edition of Shoes and Accessories.
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