To multiply its consumer base, VIP Industries expanded its focus from the male-dominated luggage category to tap the large female consumer base through the handbag brand Caprese. With Bollywood star Alia Bhatt as its ambassador, VIP wants its female handbag brand Caprese to be the growth driver for the company. Today, it is available at more than 1300 points of sale across the country, including select company-run stores, franchisee stores, multi-brand dealers and leading department store chains. In an exclusive interaction with S&A, its CEO Sudip Ghose says, our emphasis will continue to lie on providing women with the leading fashion trends of the season.
What motivated you to launch Caprese?
We launched Caprese in 2012 in a bid to expand our female consumer base. The collection is a symbol of the international fashion inspired by the isle of Capri. We were keen on women becoming an integral part of our family of brands and wished to create something that would reflect their personality. This also explains why the brand has such a diverse collection of handbags and wallets. Also, with many branded players venturing into this segment, we endeavored to break the clutter with a promising brand like Caprese.
Give us an overview of the brand’s journey since the launch.
Ever since we launched the brand, Caprese has witnessed multifold growth. Our aim is to bring international high-end fashion to Indian women with fuss-free glam for every occasion; be it work, travel or the everyday on-thego routine. Furthermore, we make it a point to cater to the ever-evolving taste of consumers. This has predominantly helped Caprese gain immense popularity.
What features best describe the brand’s values?
This story is from the August 2018 edition of Shoes and Accessories.
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This story is from the August 2018 edition of Shoes and Accessories.
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