At Blue Origin, Amazons space-obsessed founder is building rockets that will send people up for zero-g joyrides, and maybe someday blast all of us into an extraterrestrial future.
IT’S JULY 17 AND THE TEMPERATURE IN THE WEST TEXAS DESERT IS MARCHING, PREDICTABLY, TOWARD 100 DEGREES.
But the air is cool inside the one-story prefab building where Jeff Bezos, wearing a North Face hiking shirt and a cap emblazoned with an Amazon Robotics logo, is attentive, back straight, listening. It’s only Tuesday, but the week has already been eventful. His company’s annual Prime Day sale proved so popular (good) that it temporarily took down the website (terrible). Amazon workers in Europe are striking. And the previous day, the price of Amazon stock had hit a threshold that put Bezos’ wealth at $150 billion, making him officially the richest person since people started keeping score.
It’s a number so huge that the Amazon CEO can painlessly siphon off a billion dollars every year to fund his boyhood dream: his other company, Blue Origin. Bezos’ money, earned from Amazon, has paid for the building where he sits, the air-conditioning, and the 60-foot rocket lying on its side in a nearby hangar, waiting to be tugged to a launchpad and shot into the thermosphere. Also, the salaries of about 1,500 Blue Origin workers, including the 35 or so engineers in the room and another 10 or so on a video screen, dialed in from the company’s headquarters in Kent, Washington. As they run down the checklist for the next day’s launch of that rocket, the New Shepard, Bezos sits near the back, not checking his phone even once. He asks one question— do the helicopters that will track the rocket’s flight know that weather balloons will be in the area? (Yep. Check.)
This story is from the November 2018 edition of WIRED.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2018 edition of WIRED.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
RUSSIAN, GO HOME
WHEN MY COUNTRY WENT TO WAR, I FACED A CHOICE: Flee to a world where the truth might kill me - or seek peace in censored oblivion.
The Fateful Eight
THE STORY BEHIND THE MOST CONSEQUENTIAL TECHNOLOGICAL PAPER IN RECENT HISTORY.
Can the Internet's Greatest Authenticity Machine Survive Wall Street?
When thousands of subreddits went dark in protest last summer, it exposed the tension at the core of Reddit - on the eve of the company's IPO. Now that synthetic media is flooding the internet, does the web's most reliably human forum represent a gold mine for investors, or an old-fashioned dumpster fire?
The Unnerving Presence of Javier Bardem
He's known for playing fanatics and murderous psychopaths. In real life, he loves his wife (and Brad Pitt) and cries during E.T.
HAPPY HAUNTING
IN A CHARMING game called This Discord Has Ghosts in It, up to 15 participants at a time gather in a Discord server that has been reimagined as a haunted house. (Of course.) Inside lies a maze of (chat) rooms where each player takes the role of either an eponymous spirit or a paranormal investigator.
THE MYTH OF METAL
How I became a Python programmer - and learned to love our abstract world.
SO YOU WANT TO REWIRE BRAINS
There's a lot to like about brain-computer interfaces, those sci-fi-sounding devices that jack into your skull and turn neural signals into software commands. Experimental BCIS help paralyzed people communicate, use the internet, and move prosthetic limbs.
FOR GIANT LIZARDS, PLEASE HOLD
The sounds of Slack have a secret history.
WOMEN AT THE BOTTOM OF THE WORLD
They go to Antarctica with dreams of studying the unknown. What they discover there is the stuff of nightmares.
THE NERD-KING VIBES OF JENSEN HUANG
The Nvidia CEO turned a graphics-card company into a trillion-dollar AI behemoth. Now he wants to transform the rest of the world-health care, robotics, autonomous driving, the works.