Popular trending buzzwords such as ‘authentic’, ‘small-batch’, ‘handmade’ and ‘quality over quantity’ are one of the main reasons why artisanal staples are more popular than their mass produced cousins
The word artisan comes from the Latin ars, meaning craft, skill or art. To earn the title of being labelled artisanal, real humans have to be actively involved in creating and producing the product.
In its purist sense, specialised craftsmen create small batches of artisanal food products from scratch using fresh ingredients, while maintaining a high level of quality through traditional, non-mechanised production techniques. The artisanal movement is associated with qualities such as handmade; personalised (you can meet the artisan or the family behind the production); human element; and transparency. Skills needed for artisanal food making are usually learned on the job and handed down from one generation to the next, so experience is critical.
And of course, all these factors tick the boxes for today’s ethically-minded and health conscious consumers, hence the increasing demand for high-quality artisanal foods.
These popular artisanal products are setting themselves apart by being made with flair and expertise.
Chocolate
This story is from the March/April 2019 edition of WINE&DINE.
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This story is from the March/April 2019 edition of WINE&DINE.
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