The French Riviera
Maxim|August 2017

France’s gilded southern coast continues to draw global elites to its lavish hotels, star-studded bars, and glistening shores

Justin Rohrlich
The French Riviera
British playwright and novelist W. Somerset Maugham famously described the French Riviera as “a sunny place for shady people.” This charmed stretch of coastline has always exuded intrigue, with a dash of raffishness lurking underneath its impossibly graceful surface. The mixture can be even more intoxicating than the area’s much-lauded rosé wine; Maugham purchased a villa in Saint-Jean-Cap-Ferrat in 1927 and spent the rest of his days—he died in nearby Nice 38 years later— living there.  SAINT-JEAN-CAP-FERRAT

“This is a place where light plays the first part,” Henri Matisse once wrote about Saint-JeanCap-Ferrat. “Color comes afterwards. First you have to feel the light, absorb it into yourself.”

Cap Ferrat, as it is familiarly known, has played host to everyone from the political elite (Winston Churchill, Charles de Gaulle, and Bill Clinton have all spent time here over the years) and Hollywood royalty (Charlie Chaplin, Elizabeth Taylor, Edith Piaf, Roger Moore, and Jean-Paul Belmondo were frequent visitors) to royalty royalty (King Leopold II of Belgium owned an estate in Cap Ferrat, as did Baroness Beatrice Ephrussi de Rothschild).

The town, which is also known as Billionaires’ Playground, still attracts the world’s wealthiest people. Advertising mogul and arts patron Lord Maurice Saatchi vacations here, as do Andrew Lloyd Webber, Angelina Jolie, and Bono, who owns a villa nearby, in Eze-Bord-de-Mer.

Even if you already know how to swim, it might be worth your while booking a lesson with Pierre Gruneberg, an instructor at the Four Seasons Grand Hôtel du Cap Ferrat since 1950. Former clients, according to the hotel, include W. Somerset Maugham, Ralph Lauren, Elie Wiesel, Brigitte Bardot, several members of the Kennedy family, Pablo Picasso, Jean Cocteau, and Paul McCartney.

This story is from the August 2017 edition of Maxim.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the August 2017 edition of Maxim.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM MAXIMView All
Enzo on the Silver Screen
Maxim US

Enzo on the Silver Screen

Michael Mann’s new biopic of Enzo Ferrari starring Adam Driver is set to make the legend burn even brighter

time-read
6 mins  |
Jan Feb 2024
Some Like it HОТ
Maxim US

Some Like it HОТ

We piloted Ferrari's fantastie new open-topped grand tourer through the craggy hills of Sardinia

time-read
5 mins  |
Jan Feb 2024
THE LEGEND OF ENZO
Maxim US

THE LEGEND OF ENZO

DURING HIS LIFETIME FERRARI FORGED THE ENTIRE PANTHEON OF MOTORSPORTS

time-read
7 mins  |
Jan Feb 2024
THIS SIDE of PARADISE
Maxim US

THIS SIDE of PARADISE

A landmark new exhibition of Ellen von Unwerth’s work is suitably playful and provocative

time-read
2 mins  |
Jan Feb 2024
FRANCIS FORD COPPOLA IN BELIZE 10-MS
Maxim US

FRANCIS FORD COPPOLA IN BELIZE 10-MS

The famed director of The Godfather and Apocalypse Now tells us why the Central American country has captured one of the world's greatest imaginations,

time-read
4 mins  |
Jan Feb 2024
WEAPONS of WICK
Maxim US

WEAPONS of WICK

Meet master engraver Melissa McMinn, who created Keanu Reeves’ dueling pistols for the hit franchise

time-read
4 mins  |
Jan Feb 2024
SUDDENLY This SUMMER
Maxim US

SUDDENLY This SUMMER

Model, influencer and actress Summer Soderstrom is the blonde bombshell we're keeping our eye on

time-read
2 mins  |
Jan Feb 2024
VIVA LAS VEGAS
Maxim US

VIVA LAS VEGAS

We wade into the spectacle that was the reborn Las Vegas Grand Prix

time-read
3 mins  |
Jan Feb 2024
DRINKING La DOLCE VITA
Maxim US

DRINKING La DOLCE VITA

From pioneering distilling methods to the massive success of Martini Racing, the story of the most iconic name in aperitifs

time-read
5 mins  |
Jan Feb 2024
FIVE-STAR STYLE
Maxim US

FIVE-STAR STYLE

With an impressive roster of ultra-high-net-worth clients, i design powerhouse Rigby Rigby is making waves Bei on the Riviera and beyond

time-read
4 mins  |
Jan Feb 2024