Brough Rider

The legendary British motorcycle returns with a new version of its flagship model, the Brough Superior SS100

- Jared Paul Stern

Lawrence of Arabia was a fan. “As reliable and fast as express trains and the greatest fun in the world to drive,” the swashbuckling British archaeologist, military officer, diplomat, and author once said of his Brough Superior SS100s, which he loved so much he ordered seven of them. Long considered the Rolls- Royce of motorcycles, Broughs (pronounced “Bruff ”) were built in Nottingham, England, from 1919 to 1940, and became renowned for their unparalleled power, engineering, and sheer beauty. With fewer than a thousand original examples still in existence, they fetch extraordinary prices at auction but are relatively unknown by all but world-class collectors.