Hot Air & Kind Words
True West|February 2018

The proper burial of “Buffalo Bill” Cody’s press agent, “Arizona John” Burke.

Jana Bommersbach
Hot Air & Kind Words

The “Prince of Press Agents,” a spinmeister in a Stetson—he made “Buffalo Bill” Cody a household word around the world. But chances are the name “Arizona John” Burke is unfamiliar.

Burke’s ending is both sad and shocking. He died penniless and forgotten, buried in an unmarked grave, across the country from the frontier West he loved.

Marketing executive Joe Dobrow, known most for his work at Whole Foods and Sprouts, decided to “right a historical wrong” and give Burke, the man who promoted Buffalo Bill from 1872 to 1917, the respect he deserved.

This story is from the February 2018 edition of True West.

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This story is from the February 2018 edition of True West.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

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