Switch to previous version of Magzter

Try GOLD

Literary Luxury

The world’s first luxury brand dedicated to culture, Assouline is now turning a new page and entering the world of lifestyle and interiors.

Catherine Belbin

Having produced hundreds of books dedicated to the very best of everything from Pop Art to Polo, Prosper and Martine Assouline have launched a bespoke interiors service wherein they will design a unique library for your book collection.

Born and raised in Morocco, Prosper Assouline relocated to Paris with his parents when he was just 16 years old. The son of hairstylists, he always had a passion for literature and books and – despite never studying beyond high school – went on to launch, with his wife Martine, a publishing company focusing on the culture of luxury. Over the past three decades they have together built a global business that has taken luxury publishing to a new level.

Recently, the couple were in Dubai for the launch of their exquisite fountain-facing Maison Assouline boutique and Swans Bar café, which is lined from floor to ceiling with their books, together with decorative artefacts that mirror the books’ topics. The warm and inviting space oozes luxury and features a carpet with the duo’s signature 18th-century Neoclassical-inspired typeface that was designed to evoke the Age of Enlightenment and is named after the legendary French publishing family, Didot.

Two long antique tables, complete with bronze uplighters and down-lighters that were originally in the British Museum Library in London, add gravitas to the inviting literary space.

The elegant Dubai store is inspired by the firm’s first so-called ‘concept store on culture’, located in London’s Piccadilly.

Speaking to identity inside the intimate library tucked away at the side of the boutique, Prosper and Martine spoke enthusiastically about the new service that they are offering to well-heeled and well-read clients who are keen to have custom built reading spaces. First launched a few years ago, the demand for Assouline’s customised libraries is growing steadily.

Continue Reading with Magzter GOLD

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

March 2019

MORE STORIES FROM IDENTITYView All
Windows to the world
Identity
2 mins read
Taking the fifth
Identity
5 mins read
Fair dues
Identity
4 mins read
Design with soul
Identity
3 mins read
A life in colour
Identity
3 mins read
Bali High
Identity
3 mins read
Head-Turning
Identity
1 min read
Sense Of Accomplishment
Identity
3 mins read
Simplicity +Sustainability
Identity
3 mins read
Spaces That Connect
Identity
3 mins read
RELATED STORIES
Weight Room Promotes Fitness At DISHS
Island Ad-Vantages
1 min read
Stonington student is a ‘STAR'
Island Ad-Vantages
2 mins read
Mariners carry over success from last season
Island Ad-Vantages
1 min read
GSA Girls Show Promise In Early Losses
Island Ad-Vantages
1 min read
Deer Isle Garbage Man Retires After Half A Century Of Work
Island Ad-Vantages
2 mins read
SAN FRANCISCO AIMS TO REIN IN TESTS OF TECH IDEAS ON STREETS
AppleMagazine
3 mins read
NETFLIX SAYS MORE THAN 26M WATCHED ‘THE IRISHMAN' IN 7 DAYS
AppleMagazine
1 min read
OVER $500K IN ROBOTICS GRANTS GOING TO 101 SCHOOLS
AppleMagazine
1 min read
NEW AMAZON LEASE FOR NY SPACE RENEWS DEBATE OVER FAILED DEAL
AppleMagazine
3 mins read
NATO RESEARCHERS: SOCIAL MEDIA FAILING TO STOP MANIPULATION
AppleMagazine
2 mins read