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Digital Mall Of Asia: Redefining Shopping Experience In India
The upcoming digital mall will set an unprecedented example of how online portals and brickand-mortar retailers can transcend the digital-physical divide to optimize their consumer outreach and revenue generation...
Charu Lamba

Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective.

The conflict between online and physical stores is fading, as both the platforms have come together and retailers now focus on establishing themselves strongly on both the mediums to provide a comprehensive user experience to their customers.

Today, the world of retail is adopting technology faster than ever before in a bid to provide seamless experience across various retail channels.

It seems, this wasn’t enough and to redefine the global retail and e-commerce industry going ahead, Digital Mall of Asia (DMA), a first-of-its-kind digital e-commerce platform merging the real estate and the digital spaces, has recently announced the launch of its Noida mall.

The upcoming digital mall will set an unprecedented example of how online portals and brick-and-mortar retailers can transcend the digital-physical divide to optimise their consumer outreach and revenue generation.

An initiative by Yokeasia Malls Pvt. Ltd., DMA is a disruptive innovation by an Indian organization recreating the experience of a physical mall in the digital space.

How Will it Work?

Going beyond the concept of a typical e-commerce portal, DMA’s Noida mall will have 11 towers with 10 floors each, adding up to a total of more than 5,000 stores and an available inventory currently worth approximately ₹ 500 crore. The mall will incorporate visual and sensory elements to offer an immersive, stimulating environment and will have dedicated towers for different categories such as men, women, kids, electronics, home and kitchen, education, financial services, food court, hypermarket, digiplex, and online nightclub.

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September 2019

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