Malls Take CSR Initiatives To The People, Rake In Footfalls For Good Deeds
Shopping Centre News|August 2019

Today’s shopping centres have transformed into community hubs of sorts, playing an important role in the development of the activities of its catchment area. From taking care of recreational needs to getting people involved in various initiatives planned for the betterment of society, shopping malls understand their social responsibility and work towards being socially responsible. Shopping Centre News decodes the concept of Corporate Social Responsibility in India and how malls in India are abiding by it...

Zainab S Kazi
Malls Take CSR Initiatives To The People, Rake In Footfalls For Good Deeds

With the introduction of mandatory spending on Corporate Social Responsibility (CSR) brought on by the Companies Act 2013, companies in India and across the world have shifted focus from anticipating change and understanding the impact of this change to actually being the change.

Firms have started gauging the ramifications of their decisions and activities on society and the environment, some even going the extra mile to give back to their employees, their valued patrons, the community and the world at large. CSR activities by malls and brands today is helping scale customer engagement and brand popularity.

A handful of international and national companies have developed solid reputations for being do-gooders and turning their success into an opportunity to help others.

One such mall in Mumbai is Inorbit.

When it rains in Mumbai, there is no respite. Where the city is in a rush to find a safe haven to save themselves from the downpour, the city’s traffic cops stay put diligently performing their duties to ensure smooth movement of vehicles to keep the roads as clutter free as possible. How often does one really give a thought about these traffic management champions braving the endless showers and getting drenched to the core? Recently, Inorbit Mall in Mumbai came forward to present raincoats to the team officials headquartered in Kalamboli, Navi Mumbai.

Kishore Bhatija, Managing Director Real Estate Development, K Raheja Corp. said, “The effort put in by our traffic police during these times is commendable and we are indeed thankful for their selfless work in maintaining road safety. Our small gesture is a salute to the spirit of the protectors of Mumbai.”

This story is from the August 2019 edition of Shopping Centre News.

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This story is from the August 2019 edition of Shopping Centre News.

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