The Scenario in India
Globally the hair care industry is pegged at $75 billion. In the context of India, there is a huge increase in the demand for hair care products. Since the dawn of civilisation, people have been conscious about their appearance, and today, it is vital to have healthy crop of hair to look presentable. According to a survey conducted in India, hair care product value is estimated to grow at a CAGR of 8 per cent in 2016, with sales reaching ₹192.8 billion. Consumers have become aware of the role – good hair care products play an important role in achieving damage free and luscious hair. Other reasons for the rise of hair care products can be attributed to the rapid rate of modernisation and urbanisation the world is undergoing. Also, celebrities and mainstream media are catalysts that have propelled the growth of this industry.
This story is from the January 2018 edition of Salon International.
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This story is from the January 2018 edition of Salon International.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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