The store will be the latest home for Ted’s menswear, womenswear and accessory collections.
All of Ted’s store interiors are bespoke to their location, taking into account the surroundings and local culture, and New Delhi is of course no exception.
Starting with the rich jewel tones in traditional Indian dress, Ted has juxtaposed these with inspiration drawn from the Crown Jewels for a uniquely British twist. Created using traditional and locally-sourced Indian textiles and embellishments, this is a thoroughly contemporary take on Ted’s travels.
A diamond formation timber floor welcomes guests to the space, whilst the ornate ceiling features brushed and polished brass three-dimensional diamond shapes. Fitting rooms have intricate printed wallpaper and are upholstered in regal purple with opulent gold trims with wall-hanging jewel pendants. Props referencing the British monarchy are displayed in ornate frames throughout the store. Red oak timber-topped tables with gold stylised legs make for majestic feature furniture, while the remaining pieces draw inspiration from royal jewels, enhancing the magnificence of the store and creating a jewel-box backdrop for Ted’s wonderful new collections.