With all kinds of innovation and technology already taking over the fashion industry, we almost forgot there is always something new coming this way.
And now, we have been offered a range of colour changing t-shirts by a new entrant in the market, Girggit. Standing true to its name, Girggit (meaning, chameleon, in english) t-shirts change its design and colour in sunlight. The same t-shirt looks different in design and colour if worn indoors, and changes form when one steps out.
These men’s t-shirts are made from super fine-combed cotton and are available in extra small, small, medium and large sizes on all the leading e-commerce portals, said a statement. Talking about the innovations involved in the making of these, Himanshu Thakur, Founder, Girggit, said, “Based on solar active technology, colour-changing inks and dyes are engineered for application on Girggit t-shirts. Much like a flower that blooms in the sun’s rays, the hidden colours found in Girggit’s exclusive prints unfold into vibrant colour upon exposure to sunlight, then returning to their original state without sunlight.” Now, that’s a new and an out of the box innovation. Don’t you think?
This story is from the June 2017 edition of Business Of Fashion.
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This story is from the June 2017 edition of Business Of Fashion.
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