Switch to previous version of Magzter

Try GOLD

Time To Consolidate

Guess, one of the world’s most recognised fashion watch brands, is admired for look and functionality alike! The brand entered India in 2006 and today has affi rmed itself as the leader and pioneer in the watch industry. In an open dialogue with BoF, Ivana Perovic Shah, CEO, AP Group, the Distributors & Retailers for Guess Accessories for India, discusses the brand’s decade-long presence in India and the way forward.

Namita Bhagat

Guess Watches has completed 10 years in India. Can you summarize its journey?

Ivana Perovic Shah (IPS): Guess watches was launched in India in 2006 and over the course of the last 10 years, has firmly established itself as the leader and pioneer in the watch industry. Launched exclusively in the country with Watches of Switzerland; today it has its retail presence across 17 standalone Guess stores, 107 shop-in shops in leading department stores ( such as Lifestyle, Shoppers Stop, Ethos), online portals, and all leading multi-brand watch retailers. The brand is also poised to launch its e-tail platform for Indian consumers soon.

Over the years, Guess watches has seen some major creative milestones in the country with the launch of its best-selling timepieces like the Blue Rigor and the animal print collection. Most recently, the brand released their first ever smart watch Guess Connect in 2015.

Elaborate on the evolution of creative direction for the brand.

IPS: Evolution of creative direction for Guess watches is closely linked with the Guess brand. As the Guess brand stands for all things young, sexy and adventurous, it evolves year on year, season to season as the leader in fashion. The brand evolves with its customers. As the frontrunner of fashion, Guess watches introduced animal prints to the fashionistas. It was also the first in making blue the new black. It patented Indigo Blue and created the Blue Streak collection. Of late, Guess watches introduced athleisure looks with splashes of colour, keeping the brand hot and fun.

Which are the designs/watches you reckon as the best-sellers?

IPS: Guess watches is known for fashion forward designs. Every season we have a best seller; Guess Animal Print Gold watch for ladies and Guess Blue/Rose Gold Rigor for men have been the topselling timepieces of all time.

Continue Reading with Magzter GOLD

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

April 2017

MORE STORIES FROM BUSINESS OF FASHIONView All
Tommy Hilfiger
Business Of Fashion
3 mins read
Ted Baker
Business Of Fashion
1 min read
Chaitali Giri
Business Of Fashion
4 mins read
Sugar Candy A Tale Of Love & Luxury
Business Of Fashion
5 mins read
Biba Girls Setting Trends In Ethnic Wear
Business Of Fashion
3 mins read
Doodlage: Up-Cycling Ad Re-Construction From Waste
Business Of Fashion
4 mins read
Jacqueline Fernandez Launches
Business Of Fashion
3 mins read
Patagona Doing It Right All The Way!
Business Of Fashion
4 mins read
Huntsman And Clariant
Business Of Fashion
2 mins read
Roadster Pioneering Experiential Retail In India
Business Of Fashion
3 mins read
RELATED STORIES
Nvidia GeForce GTX 1660 Super
Maximum PC
3 mins read
Take Control Of Your Audiobooks
Maximum PC
10+ mins read
MSI MEG X570 Ace
Maximum PC
3 mins read
Transform Tantrums
Charlotte Parent
3 mins read
Liquid-Cooled Monster
Maximum PC
10+ mins read
Screens And Sleepovers
Charlotte Parent
2 mins read
TerraMaster F5-422
Maximum PC
3 mins read
Overcoming Holiday Hurdles
Charlotte Parent
3 mins read
Tech Porn
Maximum PC
2 mins read
Merry Memberships
Charlotte Parent
5 mins read