Coaching Creatively
Smart Healthy Women Magazine|Issue 54

Ton Michail is an Entrepreneurial Activist...A Rebel With a Cause!

Founder and award-winning Chief Imagemaker Jon, together with his team at Image Group International, help executives and entrepreneurs to build, grow, and monetise their personal brands, (online and offline) by positioning them to stand out so they attract their ideal clients. They are committed to maximising an individual’s personal impact, influence, and value in the ever-changing and disruptive business environment. Image Group International is recognised as Australasia’s leading personal brand image advisory, with over 29 years of proven results.

Jon Michail
Coaching Creatively

Over my years of image coaching I have kept returning to the teaching I received from Robert Fritz, and have found this immensely useful, both when structuring my own business, and to utilise when coaching my clients. What I found so valuable in Robert’s teaching was the idea of our lives as a creating process.

Now before you go thinking that this is a nice idea with no practical grounding, think again about what really goes into creative processes. Art, literature, music, architecture, and business - all are created with vision, purpose, and reliance on an underpinning structure.

A building will collapse if it has been poorly planned and lacks structural integrity. Music with no rhythm (even the most experimental jazz) is just noise. Living a creative life does not mean abandoning practicality.

Conversely, when we focus too much on practicality (when we are caught in the rat race of corporate culture, practicality linked to productivity tends to be revered and worshipped) and we lose sight not only of creativity, but also the act of “creating”, then we struggle to create anything at all. If we abandon creativity as frivolous, then the architect designs an ugly, grey box of a building, and the composer never bothers to create music at all.

I’ve worked with many creatives over the years (visual artists, authors, and others) and I’ve also worked with sportspeople, entrepreneurs, and bankers.

This story is from the Issue 54 edition of Smart Healthy Women Magazine.

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This story is from the Issue 54 edition of Smart Healthy Women Magazine.

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