The Caci team has reason to celebrate this year, with the franchise marking 25 years in the skin and appearance industry. Here, Caci founder Jackie Smith shares her favourite moments
You celebrate 25 years in business this year. What do you remember about opening your first clinic?
We opened our first clinic in Newmarket, Auckland in 1994 with an idea, a small amount of savings, and it grew from there. I’m proud of the fact that we didn’t overthink it – we just jumped in the deep end and got going. Laser hair removal was revolutionary at the time and we were one of the first in the world to offer this treatment. Being such an early adopter gave us a huge edge. From the beginning, we’ve focused on delivering treatments from the customer’s perspective.
What was your inspiration for the business?
As a nurse, I’ve always been a people person, and a bit of a problem solver. Living in the UK in the early ’90s I also worked in the IT industry, which instilled in me a passion for customer service, and building systems and ways of delivering outcomes. It was actually when my husband David and I were looking at returning to New Zealand from the UK that we landed upon a new business opportunity that we thought could make a difference in people’s lives. We packed up, moved home and Caci was born! Over the past 25 years we’ve helped many women build their confidence but the one constant has been our passion for great skin. We believe great skin should be simple, accessible and achievable.
How have you evolved?
This story is from the July 2019 edition of NEXT.
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This story is from the July 2019 edition of NEXT.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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