The journey of Indian undergarment ads has gone through a marathon journey right from being a tabooed topic to something that can be discussed openly and boldly. Decades ago, Lux
Undergarments came up with a campaign that had the tagline ‘yeh andar ki baat hai’ which took many by a bit of a surprise. Within a short span, the VIP Frenchie came up with something featuring senior actor DalipTahil in white briefs holding a damsel in distress on one of his arms while his other arm knocks the bulbs out of a goon with a car in the background. As time passed, this picture was unveiled gradually and the covering layer was removed to show the iconic underwear shot. We are talking about times when even leaving one’s undergarment out in the open to dry raised many eyebrows across several households. During that time, India was rather conservative and it had a major intolerance policy towards anything remotely associated with sex or physical nakedness. Right from sanitary pads to condoms, ad makers had to rack their brains to come up with something innovative so that their message gets across. For instance, a condom ad that came many years ago shows a man nervous and hesitating to ask for what he needs at a pharmacist when another man walks up confidently to the pharmacist and asks for ‘Moods’ (the condom brand).
This story is from the June 2019 edition of Inner Secrets.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2019 edition of Inner Secrets.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
ZM Enterprise
Success Lies Beyond The Risky Leaps!
Vatika Mega Mart
Royalty In Retail
Organic Lingerie
The Trump Card Of This Century
Make In India
A golden opportunity for intimate apparel industry stakeholder
Intimasia Kolkata 4.0
The city of joy, Kolkata, witnessed a historic spectacle on 7th, 8th and 9th of August 2019, at the colossal space of Netaji Indoor Stadium, as the fourth edition of Intimasia lit the grey sky pink with its pomp and fire.
Bihar
The Biggest Underdog Of India
The Top 10 Leading Intimate Apparel Stores Of Gwalior
AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
Macho Hint Ropes Tiger Shroff As The New Brand Ambassador
MACHO, ONE OF THE LEADING BRANDS IN MEN’S INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE ‘FASHION BADE ARAM SE’. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF ‘COMFORTABLE, FLEXIBLE AND STYLISH’ CLOTHING. THE BRAND’S MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.
The ‘Star' Distributor Of Surat
TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTH’S EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAH’S JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.
A Dynamic Edition Driven By Innovation And Inspiration!
The barons of the intimate and swimwear industries gathered under one roof as the 14th edition of Interfiliere Shanghai hosted the glorious global body fashion rendezvous on September 26th and 27th, 2018 in Sanghai.
