The Superwoman
Emirates Woman|October 2020
The Superwoman
Holli Rogers is brave. Having championed new brands for over a decade, in her dual role as CEO at Browns Fashion & CBO at Farfetch, she is integral to celebrating creativity, diversity and providing an ecosystem that encourages both
Tell us about your dual role and how you manage to balance the two? I joined Browns five years ago and am incredibly proud of the work achieved to date, we are this year celebrating the brands 50th anniversary which is such a momentous milestone. This hand-in-hand with the dual role within FARFETCH has really given us the opportunity across the group to talk to fashion in a meaningful way, one that resonates with the larger customer base whilst continuing to build on the Farfetch brand.

You’ve built a superb team. What do you look for when hiring? Firstly, thank you! We think they’re an amazing bunch of people too! Obviously, we want to work with people with incredible experience and who love fashion and technology, but it’s much more than that for us. Our culture is something we’re really proud of and we have a simply incredible team. We’ve been able to build this team because we’re values-focused. Our values are important to us and they have been critical in building the incredible culture we have over the years. Our values are:

  • Be Human
  • Think Global
  • Todos Juntos (which means ‘Everyone Together’ in Portuguese)
  • Be Revolutionary
  • Be Brilliant
  • Amaze Customers

We love it when people bring their whole selves to work, so we look for people who see themselves in these values and who would feel at home in a culture like Farfetch’s. Obviously, we are also looking for people who are really creative, who adore fashion and who also love the transformative nature of technology as well. But, we hire from many different career backgrounds as we think people’s experience, both in work and in life can be applied in new roles. We talk about people being ‘Good for Farfetch’, ‘Good for Role’ and ‘Good for Growth’ – meaning that they can apply their past experiences to new challenges.


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October 2020