What do your first 30 mins of the day look like, your morning routine? Six months ago, my morning routine was very different to what it is today. The ease of waking up without rushing out of the door is a result of the work-from-home era we are living in. These days, I begin each morning by drinking several glasses of water and having a small breakfast, going for an early swim in the sea, taking a shower and getting to work. It’s amazing how much can be done in 30-minutes when you are focused and relaxed.
How did you know it was the right time to launch Marei1998 and what were the stepping-stones to that point? The moment came when I was 16 years old and realized that I had my own deep vision and language of fashion that I wanted to share with the world. Ever since I can remember, materials and textures have fascinated me. Several trips to Paris and New York at a young age really shaped my understanding of the industry. From there, the two processes clicked simultaneously, and my intuition led me to launching Marei1998.
You’re New York based, how has that helped or hindered growing the brand? Before Covid happened I spent a lot of my time in New York, this city and the people there inspire me greatly. Simultaneously, Tel Aviv is where the studio is located and my family and friends here inspire me. Production happens all over the world from Asia to Europe so the base of the creative process is global.
You spent much of your childhood close to your grandmother, how has this influenced your aesthetic? Even until today, my grandmother continues to play a major role in my life and evolution as a designer and as an independent woman. Her style is deeply influenced by her travels around the world, having visited 35 countries. She also appreciates and values pieces that have remained in her wardrobe for 40 years. Her approach of less-is-more really shaped my idea of design and the need to counter the fast fashion trend that is simply not sustainable.
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