Today, we are more connected than ever. Globally we can access a wealth of everyone from designers to influencers though the power of a DM and so a new era of collaboration has evolved. One of the first in the region to adapt to the rise in social media from the outset, Sheikha Dana Al Khalifa launched The Overdressed 11 years ago – and has since collaborated with a wealth of key luxury brands.
First inspired to launch her blog in 2009 due to feeling “lost”, the decision changed Al Khalifa’s life forever. With over a decade’s experience in the industry, the blogger and entrepreneur has seen the drastic change in the dynamics that has happened in the social media landscape over the last 10 years. In a world where staying relevant to your followers is key, Al Khalifa has managed to do this with style and integrity working with the brands that she feels fit her own personal brand. From walking down the catwalk with Dolce & Gabbana in 2018, to collaborating with designers like Chloe and Jimmy Choo, Al Khalifa is an expert when it comes to collaboration. Emirates Woman recently caught up with Al Khalifa to discuss all things brand collaboration and the power behind it, what she feels has changed about the online space in the last 11 years and the hurdles she has overcome along the way.
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