The Perfect Cut
Emirates Woman|September 2020
The Perfect Cut
Faiza Bouguessa is the brains behind the namesake label Bouguessa. We sat with the globally-championed designer to find out how the perfect cut inspires confidence
Amy Sessions

What do your first 30 mins of the day look like, your morning routine?

In the morning the first thing I do is pray, then I stretch for about 10mins and I drink about a litre of water and write down my goals for the day. On good days, when I wake up earlier, I breath, meditate, I review my long-term goals and read.

What is at the heart of Bouguessa’s DNA as a brand?

Bouguessa is made to inspire confidence. The ethos of the brand is all about minimal and sophisticated elegance for the modern woman. We recently announced our wish to move toward more sustainable practices, to allow women to feel good and do good when wearing our designs.

What has been the biggest hurdle since starting your own brand and how did you overcome it?

I have learned to quickly get back on my feet when a challenge occurs. We have had many hurdles and they’ll always be there, but what matters more is to look at the bigger picture and know deep inside that it will work out at the end and of course do everything in your power to overcome that hurdle.

Do you have any mentors or guides and how does this help navigate the right path?

Roland Mouret is my mentor, I had the chance to benefit from a mentoring programme via the Dubai Fashion and Design Council, back when Nez Gebreel was the CEO, and I visited London to meet Roland and his team for 3 days. I had the opportunity to sit with each key member of his team for an hour each, and this had a huge impact on my career as I learned so much. I was still starting and didn’t know what my next move should be and it allowed me to be more aware and confident as of what to do, who to hire next and how to handle my business. I am very thankful for this experience.

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September 2020