The Marketing Mastermind
Emirates Woman|October 2020
The Marketing Mastermind
Kate Blythe-Pearson has a seriously impressive CV. Having led the content teams at both NET-A-PORTER and MATCHESFASHION she’s now moving across the globe to brave a new challenge at Mecca Cosmetica in Melbourne as Chief Marketing Officer.
Amy Sessions
What do your first 30 mins of the day look like, your morning routine? The alarm goes off at 6.15am (unless our two year old wakes us up earlier!) and then it’s go, go, go. As we are currently in London, yet relocating to Melbourne at the end of the year, most of my calls with the Mecca team in Australia are taken from 7am BST. So that first 30 minutes of the day is crucial as I have to get myself showered, dressed, makeup on, then wake up the children (we have four) and encourage them to get themselves ready for school. My husband always makes me a cup of tea (how British!) in those 30 minutes, which definitely helps to motivate me.

In terms of beauty, do you subscribe to the theory you are what you eat? We are great believers in buying produce from specialists, rather than everything from a supermarket, so the dishes we make have been bought from the butchers, the fishmonger, and the organic deli. Where possible, we stay away from too much gluten and dairy, however we don’t cut anything entirely out. You are what you eat and yet there are so many other factors to consider – how much sleep you’ve had, your water intake. I also see a Functional Doctor who believes in keeping the body well via the correct foods and nutritional supplements.

Tell us about your new role as Chief Marketing Officer at Mecca and how it came about? My new role as CMO at Mecca will utilise all of the skills that I have honed in the last 20 years in fashion e-commerce and yet I will learn so much too having never solely focused on beauty. I’m a beauty obsessive so the chance to be part of one of the world’s beauty leaders was an opportunity I couldn’t turn down.

How did you make the decision to try the new challenge of moving across the globe and how challenging was that with a family? The opportunity was presented to me just as the UK was coming out of lockdown. The Covid pandemic has changed the lives of so many people and it has also given people the opportunity to stop, think and consider, which is what happened to us. We felt that this would be an amazing life experience for us and the children and once we were all in agreement (the children included) then we could start getting excited about life in Melbourne. It is a huge upheaval, however I love nothing more than a challenge!


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October 2020