The Dream
Emirates Woman|October 2020
The Dream
Giving up a successful career to follow her passion for supercars, Alex Hirschi, also known as @supercarblondie, tells us about leaving your comfort zone for the dream
DIYANA HAKMI
How did you decide to make the leap out of your comfort zone? I was a co-host on a radio show in Dubai for several years before quitting to set up my own business. I have always loved cars and have aspired to owning a luxury car since I was a little girl. I had the opportunity to drive a Bentley, at the time I pinched myself as I was driving my dream car! After that, I went knocking on doors, asking McLaren and Ferrari if they could possibly loan me one as well, in a professional capacity.

I started uploading videos on social media of my personal experience driving these cars for the first time. It got to the point where my husband and I would spend every weekend hunting down cars in order to film them. We would come home from our full time jobs at around 8pm and start working on editing and arranging cars for the next weekend until midnight.

We spent around 6 months uploading videos and photos almost every day on the side of our full time jobs, and grew my account to around 50,000 followers on Instagram. At that point, we had to make a decision, I loved my radio job, and it was a job that I had worked hard to get. Considering giving this up for an industry that was still so new to everyone including me, was a big risk but I took the leap of faith and put my all in to it. After a year I hired my husband full time. He quit his job in finance after 15 years to join me in building the business. He is my cameraman and my manager. After three years of doing this full time, my following has grown to around 37 million people across Instagram, Facebook, YouTube and TikTok.

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October 2020